Efficacy & Stability
We use performance ingredients proven to be bio-effective, and we use those ingredients at their proven concentration levels. Our products are also subject to thorough testing, including: broad-spectrum microbiology, heat, cold and light stability and container compatibility.
Plant & Mineral Sources
Whenever possible, we select plant or mineral-derived ingredients, not ingredients derived from animals or petroleum. We choose plant extracts, stabilized vitamins, phytonutrients and other natural ingredients proven to be bio-effective. We also focus on stabilizing fragile ingredients like Vitamins A and C and antioxidant-rich plant extracts to ensure their potency.
Our products are never tested on animals.
No Harsh Ingredients
We never include harsh formaldehyde-releasing preservatives, ingredients from bovine sources, sodium lauryl or laureth sulfates, lanolin, propylene glycol or mineral oil. We avoid petrolatum, synthetic color, synthetic fragrance, solvent alcohols and comedogenic ingredients. We do not use formaldehyde-releasing preservatives which can cause skin sensitivity, including diazolidinyl urea, imidazolidinyl urea, quaternium-15, DMDM hydantoin or 2-bromo-2-nitropropane-1,3-diol in any product. We limit the use of emulsifiers that can irritate sensitive skin, including stearic acid, stearyl alcohol and glyceryl stearate. We only use gentle preservatives. All our products are phthalate-free and paraben-free.